Always interested in innovative projects
I build teams.
I build products.
For more than 20 years, I’ve led product and design across digital media, entertainment, and startups. I work at the intersection of strategy, design, technology, and business - identifying opportunities, aligning teams, and turning ideas into products that drive measurable growth.
“JJ and I had worked together before MRC, so I already knew the kind of leader and partner he was when I recruited him. He’s curious, collaborative, and has an instinct for finding solutions that serve both the audience and the business. He made the people and the products around him better.”
Deanna Brown
Managing Director – President Media, MRC
Good products
solve the right problems.
My work history
JumpList
Founder, Product and Design
2012-2024
Recurrent Ventures
VP, Product and Design
2020-2022
MRC - Media Rights Capital
SVP, Product and Design
2016-2020
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Understanding the user is usually where I start.
I'm naturally curious about why people behave the way they do, what frustrates them, and what they’re trying to accomplish. The better I understand the user, the clearer the product opportunity becomes.
I believe the best products work for the user and the business.
I enjoy collaborating across product, design, technology, editorial, sales, and other business teams to find that intersection—where solving a real customer need also creates meaningful business value.
I’m a big believer in doing less, better.
I don’t over-design, and I don’t add features simply because we can. I’d rather solve the right problem simply, build the right team around it, and create something people actually want to use.
What I do.
What I use.
My tech stack
Figma
Framer
Webflow
Claude
ChatGPT
Notion
Jira
Trello
Product Strategy
Product vision · Roadmaps · Zero-to-one · Platform strategy · Product transformation · Monetization
Product & Design Leadership
Team building · Product management · Design leadership · Mentorship · Cross-functional leadership · Stakeholder alignment
UX & Product Design
User research · Information architecture · UX strategy · Wireframing · Prototyping · Interaction design · Design systems
Digital Media & Entertainment
Content platforms · Streaming · Publishing · Creator products · Advertising & sponsorship · Data-driven experiences
01
How do you define your role?
I work at the intersection of product, design, technology, and business. I set strategy, build and lead teams, and stay close enough to the work to help turn ideas into great products.
02
What product strategy are you most proud of?
Billboard, I identified its proprietary chart data as an underused competitive advantage. That insight became the foundation for a broader product strategy and phased redesign that connected charts, artists, editorial, and video—and increased engagement across the site.
03
How do you balance user needs with business goals?
I look for where they intersect. The best products solve a real user problem while creating meaningful business value. The Hollywood Reporter Screening Room did exactly that—making content easier for awards voters to access while creating a new revenue stream for the business.
04
How hands-on are you?
As much as the situation requires. I’ve led product, design, UX, and front-end teams, but I’m equally comfortable getting into product requirements, wireframes, UX, or design. I can move between strategy and execution without losing sight of either.
05
What are you looking for next?
Interesting problems, talented people, and a company where product and design have a meaningful voice. I want to build strong teams, stay connected to the product, and create experiences that are valuable to both customers and the business.
